Drest

CHALLENGE

We collaborated with, Drest; a pioneering fashion gaming brand created and founded by former editor-in-chief of Porter and NET-A-PORTER, Lucy Yeomans. They asked us to set a visual identity system for the world’s first luxury convergence platform, offering a combination of gamification, shopping and entertainment to their users.

RESULTS

Our concept, ‘ Get Drest ’, aimed to create a fashion-orientated core identity that included moments of ‘incompletion’. This provided the subtle semiotic of the game ‘ getting drest’ , acting as a visual call to action for the user to play the game and be immersed in a ‘Drest fashion world’.

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