Réard Paris.

BACKGROUND

The story of the Réard brand is the history of the bikini itself. The bikini was launched by Louis Réard in the 40's at the Piscine Molitor in Paris. The global relaunch of the brand in 2017 captured media attention with impeccable luxury branding and an immersive, intuitive online store.

APPROACH

We worked alongside the Réard Paris. team to align our strategy with the brand’s vision and customer needs. From identity and messaging to digital and content, we established an all-encompassing experience that expresses its brand philosophy: “It’s only fashion.”In doing so, we created a brand destination where customers can engage with interesting content and shop for products that complement their lifestyles.

RESULTS

• INCREASE IN CRM SIGN-UPS 700%

• INCREASE IN UNIQUE PAGE VIEWS 60%

• INCREASE IN ORGANIC SEARCH 30%